Google Online Marketing – do you really know what people are looking for.
What do the following words have in common?
Justin Bieber, Locnville, Moshi Monsters
, Die Antwoord, Jobs, News, Jack Parrow, Bafana, Cape Town, Soccer, ZuMa, iPad, Twitter,
Masterchef, Cupcakes, Olympics, Mt Everest, Mcdonalds Nutrition.
All
of these words made it onto the Google Zeitgeist list. Zeitgeist” means
“the spirit of the times,” Google Zeitgeist shows what the most popular
internet searches have been over the past year. From looking at these
searches, isn’t it evident that people are utilising the internet more
to search for information than for services. This comment holds with it a
lot of truth, I mean if I think about it, my own current internet
usage, besides work, consists of facebooking and catching up on the
latest news stories. This very sentence is the core of what most people
miss when trying to divulge into
Google online marketing.
Sorry for the ego deflation, but people are not going onto the internet
to research your company and its history. Frankly, the average reading
age for a person reading on the internet is 12 years old. The average
amount of time spent on a website is 4 seconds. Thus as
an online marketer, you have exactly 4 seconds to convince your potential client to stay on
your page. Online marketing needs to capture and captivate your target
market. The question now comes in, how exactly do you optimize
Google online marketing to make sure it promotes your product?
Learn from the big guns about Online Marketing.
Every
day, all around the world, millions of people use search engines to
find content on the Internet. Tom Fishman, manager of social media and
community at MTV says that in order to
optimize online marketing,
you need to be a good provider of content. He quotes,” Since MTV is a
cultural tastemaker that content ranges from music and fashion to social
issues and politics — the feed provides a lot of relevant information
for myriad demographic groups.” One of the
biggest flaws of online marketing is businesses that push too much content via social media, email
advertisements etc. People do not want to hear more from a business then
from their friends. As a business owner you need to provide potential
clients with something that will intrigue instead of bore them. When
figuring out
how to design a website for your business, you need to take into account what exactly your clients will be looking for.
There are 5 platforms when it comes to
Google marketing that need to be considered namely:
- SEO
- SEM
- PPC
- Affiliated Sites
- Social media
To divulge into the intricacies of each of these platforms would
amount to pages and pages of data. Each platform has earned the right to
be dealt with on its own, which I will do so in future articles. What
we need to bear in mind now, is that each one of these platforms used in
conjunction with each other can optimize internet marketing online to
maximise conversion rates for your business. That great but, still
don’t know
what is internet marketing and how does it work? Well that’s where
Ipcoweb is here to help.
A
Content Management System or CMS is a computer system or access panel
that allows for the publishing, editing and modifying of website
content as well as full site maintenance from a central page.
Essentially what it does is that it provides a collection of procedures
used to manage workflow processes in a collaborative environment.
There
are numerous CMS’s out there and quite a few of them do not allow for
best SEO practices in that you cannot easily affect changes to your
website settings with regards to SEO (Search Engine Optimization). When
it comes to Search Engine Optimization there are several requirements
that must be met in order for your website to be found by the major
search engines and be displayed in their results pages.
The
numbers tell the truth: 4 out of 7 adults use the internet to find the
products or services they need. If your business cannot be found online,
you’re missing out on 57% of your potential sales. Online marketing has
become a necessity for each and every business today. To be
competitive, and to remain competitive, in your industry, you will need a
strong online presence for your enterprise. We at Ipcoweb are here to help. We offer Free Google workshops that can educate you in how the above 5 platforms are used in the Google Online marketing sphere. We are an SEO company
that though our Free Google workshops teach you how to SEO and show you
how exactly Google works when trying to find information for potential
clients.