Thursday 7 November 2013

Using the Internet as a Marketing Tool: Transform Your Business Today


Using the Internet as a Marketing Tool: Transform Your Business Today!

If you have yet to consider using the internet as amarketing tool, chances are that your company is lagging behind the times. Not to worry though, because we here at Ipcoweb can help to get you started! We specialise in using the internet as a marketing tool and focus on aspects of internet marketing such as SEO and social media.
Many business owners are asking the same question: WHY use the internet as a marketing tool? Let us break it down. When it comes to any marketing strategy, the aim is to affect as many people as possible, right? For instance, when you choose to air a TV ad, companies with a high enough budget will always choose to air their ad during the prime time spots. Why? Because this is when the most people are watching. If a business chooses to market itself using flyers, chances are that the owner of the business will choose to hand out those flyers in a busy spot. Again, because this is where the most people are. Now, think about it... these days, where do people spend most of their time? The answer is ONLINE. People use the internet for work, they use it for pleasure, they even use it to keep in touch with loved ones. It is because of this that using the internet as a marketing tool is the best possible move for ANY business – big or small, new or already established. If you want to get your business or company recognised, you want to find out where and how you can improve and you want to learn how to beat out your competition, you need to be ONLINE.

Wednesday 9 October 2013

SEO- Why it is Set to Take Over


SEO- Why it is Set to Take Over

Pretty soon, thanks to the growing world of SEO, the advertising techniques that we, as businessmen and businesswomen, have relied on for decades will become obsolete. Before we continue, let us first answer the burning question- what is SEO? SEO, short for search engine optimisation, is a business technique that works by making it possible for potential clients to find YOU when they are looking for the product/service that you provide. How? The potential clients find you via online search engines (such as Google, Yahoo etc.) after having typed in specific keywords. SEO is all about tailoring your company website according to what YOUR potential clients are typing into those search engines. With correct SEO techniques and strategies, your company will receive drastically increased amounts of visits daily, resulting in hordes of brand new clients. Thus, learning how to rank on Google with SEO could transform your business completely!
So, why is SEO set to take over the business world?
  •   With fantastic inventions like PVR, less people are actually sitting through television adverts these days. They simply fast forward through them, making your well thought- out advertisement pretty much useless.
  •   People throw flyers away without even looking at them more often than not.
  •   When was the last time you actually listened (and we mean REALLY listened) to a radio
    advert? When was the last time you got a company’s number or name from a radio
    advert?
  •   We are all so engrossed in our own world’s when sitting in traffic- when was the last
    time you took down a number from the side of a vehicle?
  •   Fewer people are buying newspapers and magazines and are, instead, choosing to get
    their news online...
    In short, ONLINE is where everybody is... and it is where YOU want to be, too! The Ipcoweb team can help you to learn the ins and outs of SEO. Why not attend one of our FREE Google training workshops? Why not buy one of our discount SEO packages? Why not give us a call today?? 

Monday 30 September 2013

Why SEO


Why SEO?

It is amazing how one simple question can have so many answers! Why is SEO so important? What can SEO do for your business? Why is SEO better than other types of marketing strategies in the business world? Welcome to the world of Ipcoweb... we are here to teach you how to rank on Google with SEO and can provide you with Google training that will help you to reach the top long before your competition does!
So, back to the number one question- why SEO? Well, think about it... when you choose to go with ‘old school’ advertising techniques like radio adverts, flyers, promotions etc., you are spending a lot (and we mean, A LOT) of money trying to convince people (who are not necessarily interested in what you are offering them) why they need your products and/or services. When you choose to focus more on SEO and your company website, you are putting your energy into convincing people (who ALREADY need the products and/or services that you are offering) why they should pick you over your competition... surely this is a better strategy to have, is it not? With ordinary advertising campaigns you are spending tons of money and gaining only a small amount of clients from your efforts- with SEO you need not even pay a cent and yet you will be generating hundreds more clients each week, month or year. So is SEO worth it? We think so!
What is SEO? It is the key to success in our technology-driven world and the secret to generating and maintaining clients throughout the year, every year! 

Saturday 28 September 2013

Ipcoweb is the Beginners Guide to SEO


Ipcoweb is the Beginners Guide to SEO

Welcome to https://www.ipcoweb.co.za! We are passionate about YOUR business and helping YOU to reach the top rung of the ladder of success. We will teach you how to climb those rungs faster and more efficiently than ever before... and the key is SEO.
While it is very difficult to find a proper beginners guide to SEO (the world of SEO is never, ever static for long), Ipcoweb offers you professional insight into this wonderful opportunity for your business. We are here to teach you how to rank on Google with SEO. But what is SEO, exactly? SEO, short for search engine optimisation, is a business technique that works by making it possible for potential clients to find YOU when they are looking for the product/service that you are offering. How? The potential clients find you via online search engines (such as Google, Yahoo etc.) after having typed in specific keywords. SEO is pretty much all about tailoring your company website according to what YOUR potential clients are typing into those search engines.
If you are serious about learning how to SEO, why not attend one of our FREE Google training workshops? Watch our website for the next workshop’s dates and times... 

Wednesday 11 September 2013

What is SEO


What is SEO?

As the word spreads about a brand new way of improving business, everybody has the same question on their lips- what is SEO and how can it help ME?’. Welcome to the wonderful world of Ipcoweb! It is now the end of a fantastic year, but we believe that we can help you to make 2013 even better!
Seeing as though it is the festive season, how about a few chuckles before we lecture you about the importance of learning how to rank on Google with SEO? Sound good? Thanks to a blog called ‘lookingforwardtochristmas’, here are a few of our favourite Christmas jokes:
Q. What did the big candle say to the little candle ? 
A. I'm going out tonight !
Q . What is the best thing to put into a Christmas cake ? 
A. Your teeth !
Q. What did Adam say on the day before Christmas ? 
A. It's Christmas, Eve !
Q. How can a snowman lose weight ? 
A. He waits until it gets warmer !
Q: What kind of bird can write ? 
A: A PENguin !
Q. How many presents can Santa fit into an empty sack ? 
A. Only one - after then it is not empty anymore !
Q: What do elves learn in school ?
A: The Elf-abet !
Q: Who is never hungry at Christmas ? 
A: The turkey – he’s always stuffed !
Q: What song do you sing at a snowman's birthday party ? 
A: Freeze a jolly good fellow !

Hilarious, right? So, back to the nitty gritty- what is SEO? What is SEO for? In short, SEO (search engine optimisation) refers to the process of tailoring one’s company website so that it fits in with what the search engines ‘want’. If this is done properly, your website will rank higher on Google, making it easier for potential clients to find YOU before they find your competition. SEO is a process that requires patience, focus and dedication... it is not something that can be done overnight! 

Monday 9 September 2013

SEO in South Africa


SEO in South Africa

Many people think SEO only applies to certain people in South Africa. They would be wrong, everyone is this whole wide world, should be seo’ing their site, because believe it or not, gone are the days of where only a website will cut it. Nowadays the standard practice is to build a website and then SEO it to ensure they outshine their other competitors, whether in South Africa or all over the world.
So, where do you go and what do you do to SEO your site in South Africa? There are many ways to do it and places to go, but ensuring you do it right, and do it right constantly can be difficult. Ipcoweb is an SEO company that can ensure you are covered, in every aspect of your site, from website design to free SEO and google SEO, we do it all.
No longer do you need to ask about “how to rank on google”, this is what we specialise in:

 

·       Web basic SEO: For as little as R 400.00 per month, you receive: Complete Website CMS with free support and changes for a low fixed monthly fee. Limited changes to the website provided by Ipcoweb excluding graphic redesign, No Contract, Pre-formatted SEO Website, Complete e-commere with checkout, Own domain - Top level (.com, .co, .co.za) and POP and I-map e-mail (5 Mailboxes)
·       Web basic plus SEO: Over and above the above mentioned, you receive: One 500-700 word article focussed on agreed, researched keywords. One 300-word blog post creation focussed on creating back links and free Google Ad Words voucher valued at R500
·       Web pro SEO: Four 500-700 word articles focussed on agreed, researched keywords, four 300-word blog post creation focussed on creating back links, free Google Ad Words voucher valued at R500
·       Guaranteed page 1 ranking on google South Africa: the above mentioned, plus social Media page creation and management for Facebook, Twitter and Google+. Includes regular posts. Platinum Listing on MTN Directory Service including large pin, logo and 30 keywords and free Google Ad Words voucher valued at R500.
If you do not want to worry about the complexity of SEO and are unsure about the whole internet topic, leave your SEO marketing to us. We will ensure your site receives all the visibility it needs to be seen on the net.
If you would like to see what else we can offer you, feel free to join our free SEO workshop and learn all the free SEO tips and tools you need to get yourself on the way to being one of the best. 

Thursday 5 September 2013

World Class, FREE Google Training Workshops in South Africa


World Class, FREE Google Training Workshops in South Africa
If you want to broaden your horizons and open your arms to a promising, brand new way of marketing your business, then you have most definitely come to the right place. Here at Ipcoweb, we have a passion for people and a passion for progress... we aim to help your business reach the top of its game! How do we do this? By offering you FREE Google training workshops that cover topics such as:
  •   What is SEO?
  •   How do I build a website?
  •   What is CMS?
  •   How do I rank on Google?
    Our Google training workshops have changed many lives for the better, and helped to get hundreds of businesses operating on the next level. Take a look at what a few people who attended these Google training workshops had to say:
    Thanks for the work shop. it was very informative.
    Huyu Houz - Exodus International
    Thanks you for the eye opener during the course today, I learnt a lot.Dean Stewart - Carvery Cowboys
    Thanks so much, will be working on my website this week to fix ALL that was wrong. But please can you send me the details for the courses Kenneth was talking about as I have other people who are keen to attend.
    Vicki Martin - Sapphire Weddings
    When you open your eyes to the world of SEO, you embrace the new technological age full force. But the most important reason why every business should learn how to rank on Google with SEO? Because you can be very sure that your competition is, too! Get in touch with Ipcoweb today to find out the dates and times of our next Google training workshop...